November, 2006

See the Seat, Be the Seat

SeatSnapper.com Will Change Your Ticket-Buying Experience Forever
by John A. Accardo

      There are a ton of problems that music fans face as concert ticket buyers. One of the major ones is trying to figure where the best seats are for your buck.

      SeatSnapper.com offers an interactive mapping system and is exactly the kind of luxury that should be offered online for concert-goers.

      "SeatSnapper.com will change the way we search for event tickets the way search engines have changed the way we navigate the Web," says Evan Kaye, founder and CEO of Strongtooth Inc., the company that conceived the idea and created the website. "It will quickly replace our satisfaction with sequentially evaluating individual ticket listings, with an expectation to evaluate all relevant ticket listings simultaneously on one page."

      The main point here is to make finding seats in your price range as simple as possible by allowing shoppers to adjust their price range while continuously updating the display to reflect the corresponding number and position of available seats. The graphics appear almost instantaneously when you roll your cursor over the link for the seats and you get a quick window that shows you exactly where your seats are. And while that’s a great benefit to using the site, at the same time you see the price range of the seats that are available, which makes shopping for tickets that much easier.

      Say, for example, you want to get tickets facing the stage in seats just above the floor for $40. You can figure all that out with one quick look at SeatSnapper.com’s interactive maps.

      There is a slider that allows you to adjust the price you’re willing to pay per seat, and you have the option of clicking on sections of the map or selecting the sections through a dropdown menu on the page. The graphics on the page indicate how many seats are available through the size of the box icon; the smaller the icon, the fewer seats there are available, and vice versa.

      For example, you can narrow your search results by the quantity of seats needed and then view the tickets available within each section without changing the page.

      Additionally, SeatSnapper.com offers several other unique features. You have the ability to see seat location on eBay ticket listings with interactive maps. While browsing the site, you can simultaneously view available seats for multiple events at the same venue, flag ticket offers as "favorites," then e-mail them to friends.

      One of the real virtues of SeatSnapper.com is how well it interacts with existing websites and software. For example, you can link to a Google Calendar and have search results indicate which events you cannot attend.

      For all you Web nerds out there, SeatSnapper.com actually gives you the ability to embed current seat availability on your website or webpage. This can come in handy when promoting your own shows or to promote another band or artist’s show.

      You can also get a listing on Google’s Froogle page, which is actually a search engine that can be used, once again, to advertise a show. Finally, the entire site functions without the need for any plug-ins, so there’s no real risk or need for wariness when navigating through this site.

      The fact remains that most ticket sellers just do not offer interactive seating maps. At best, you have a very general two-dimensional map of where seats are in a given venue; nothing more. SeatSnapper.com is different in that it was built with an interactive graphical search at its core.

      While this is a huge benefit for music fans and concert-goers, don’t feel that this service only benefits those groups, since you have the option of purchasing tickets to anything from Broadway shows to even spelling bees.

      The next time you’re shopping for tickets, be sure to stop by SeatSnapper.com first and make your experience a quick and easy one.

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